Tips and Case Studies


This online resource, drawn from the 2014 Benefits Report, has the objective of setting out particular means and messages for competition agencies when approaching governmental and legislative bodies. It tackles a variety of situations and dimensions, including advocating the principles and benefits of competition, raising awareness of the importance of competition and competition-friendly policies, communicating the need for legislative or institutional reform. It draws on various means of communication, formal and informal, direct and indirect, of communicating with government and legislators. It also includes case studies and examples from competition agencies around the world. This report is complemented by a set of messages and examples of communications by competition authorities in explaining the benefits of competition, and advocating the principles of competition.

For the purposes of these webpages, the Report has been split into four section, tips for explaining benefits ("why and how?"), broad themes, agency communication strategies and approaches to communicaiton, and case examples.


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